Next year’s November sales will begin this December, it has been revealed.
Retailers say the one-day sale, which has started earlier in recent years, will now take place over an exclusive 50-week period. “We want to create a sense of excitement and specialness, and the way to do that is by offering an exclusive day of discounts that are only available for eleven and a half months of the year,” a spokesperson for the Retailers Association said.
“The key to a successful sale is to create a sense of scarcity, which is why there will be a morning in late November 2025 between the two sales, when products won’t be discounted,” the spokesperson explained.
“Hurry! Don’t miss out!” one advertisement warned.
