The Australian Competition & Consumer Commission (ACCC) has announced that the penalty for misleading consumers is ‘Down Down’ from $10 million to just $15 million. It justified labelling the fine a ‘reduction’, saying it increased the $10 million fine amount to $16 million last week, before ‘dropping’ it to $15 million five minutes later.
In a statement this morning, read out in an excruciatingly upbeat voice, the consumer watchdog said this offer was not to be missed.
“Prices Dropped! For a limited time, save 33% on your fine for unashamedly ripping off the Australian public!
“Misleading consumers by briefly increasing prices, then reducing them in order to promote them as a saving? Was $10 million, now just $15 million!! That’s value, the Australian way!”
The ACCC put the $15 million fine into perspective, saying it would be almost enough to buy a trolly full of groceries.
