Having repeatedly reduced product sizes in order to hide price increases, Coles and Woolworths were today facing the awkward task of explaining why the latest version of the regular-sized Mars Bar is now smaller than the Fun-Size version.
“We’re always looking for new ways to deliver great value to our customers,” a spokesperson for Coles read from a script.
Pushed further to explain how selling a 3.2 gram chocolate bar for $2.20 represented good value, the spokesperson said it was all about giving customers what they wanted.
“Customers were telling us that the old Mars bar was too unwieldy in their hands – you’ve got to admit it was very hard to hold. So we’ve listened, we’ve responded, and we’ve made it a touch smaller – just 96% smaller – so it’ll fit in your hand better. We think customers are going to love it”.
The supermarket chain has also released a new version of their $8.50 Weet-Bix Value Pack, which now contains one-and-a-half Weet Bix. “It’s the perfect size for half a breakfast,” the spokesperson said.